The export of automobile product is avery significant part of the automobile marketing. It is very important to keep the cash flow smoothly, and to exploit new markets and establish good business relationships. Since the intensifying competition on chinese market in recent years, chinese automobile enterprises especially the national brands unceasingly search and exploit new markets. Through several years of efforts, some chinese national brands have entered the Africa and Middle East, but the quantity and scale are still very small. Additionally, with the impact of the 2008 global economic crisis, the automobile export enterprises has confronted unprecedented crisis. How to exploit new market and enlarge the scale of export is the major challenge for chinese automobile enterprises. The essay expounds current situation and characteristic of chinese automobile products, analyzes and researches the deficiency of the chinese companies from the macro-view, including structure and administration, product constitution, research and development investment and after-sale service, etc. It will help the company to fully realize its shortcomings. Every company must seriously analyze and research the global market, accurately orient its product, unceasingly consolidate and exploit markets. Above all, each company must transit its marketing concept, the only commodity export into genuine global marketing.