The purposes of this study were to survey and analysis about difference of the campaign approach by the target. In recent years, new purchasing clientele called "omni-channel shopper" is important. We compare the degree of reaction to the promotion omni-channel shoppers with other shoppers. We also examine whether there is a difference by gender, age, product to buy in consumers called omni-channel shopper. This research revealed that campaign of "serial application"; "consumer electronics products hit" and "at a later date lottery" is preferable. And it was shown that different reaction from the difference of the segment of consumers.