Fashion Blog's Engagement in the Customer Decision Making Process
- Resource Type
- Topic overview
- Authors
- Sadaba, Teresa; Sanmiguel, Patricia
- Source
- Handbook of Research on Global Fashion Management and Merchandising. 2016, p211-230.
- Subject
- Language
- English
Fashion Blog's Engagement in the Customer Decision Making Process ABSTRACT . INTRODUCTION Fashion bloggers constitute a new player in the fashion industry. As far as fashion brands are concerned, fashion [...]