In this study, an exploratory study was conducted by applying a laddering technique based on the means-end chain theory to examine the perception of Korean food HMR by foreign consumers(Eastern and Western students). We conducted in-depth interview using the soft laddering technique with 6 international students who had experience purchasing Korean HMR products. In addition, using the APT(association pattern technique) technique of hard laddering, we conducted 257 international students in Seoul and five metropolitan cities from October 17 to December 10, 2022. As a result of interview by soft laddering, Asian students said that Korean food HMR is convenient to cook, simple meal, cheap price(attributes), money/time saving(results), convenient, and pleasant(value). Western students said convenience of cooking, low price, variety(attributes), money/time savings, diet/low-calorie health(results), good mood, and happiness(value). We presented the hard laddering APT analysis results in a value hierarchy diagram, which is a connection between attribute-result-value. The important ladder results are as follows. All international students responded with , , and . For Asian students, , , and appeared. Western students answered and . The results of this study will provide useful data for the establishment of product development and promotion strategies for companies for overseas market segments, and will help improve overseas market share and spread Korean food culture.