지자체 캐릭터의 색채 개선 연구 - 제주도 캐릭터 ‘돌이와 소리’를 중심으로
A Study on Suitability of Regional Colors and Local Governments’ Character Colors - Focused on Jeju-do’s characters
- Resource Type
- Article
Text
- Authors
- 안선희; 정현주; 조수; Ahn, Sun Hee; Jung, Hyun Joo; Zhao, Shuai
- Source
- 일러스트레이션 포럼, 12/30/2009, Vol. 21, p. 67-76
- Subject
- 지자체캐릭터
지역색채
제주도
local governments’ characters
local colors
Jeju-do
- Language
- 한국어(KOR)
- ISSN
- 1738-1541
characters centered on each local government’s regional colors by examining correlations between currently designated Jeju-do’s character colors and its regional colors in order to make profits from tourism products of Jeju-do, Korea’s main source of tourism. The study conducted the survey to examine the actual situation of Jeju regional colors and its characters and look into the common image awareness of Jeju-do characters. It also studied the suitability of Jeju-do character colors to its regional colors through using the findings as the analysis data. It is an experimental study on the color expression methods of characters through the relationship with regional colors to help promote the regional development by highlighting regional images by local governments’ characters and applying them to tourism.