With the development of global integration, internationa l exchanges are becoming more and more frequent. As a symbol of communication, signs are constantly changing and innovating in order to adapt to the international mark et competition. Under the background of globalization, lo go design should pay more attention to human nature an d diversified development, and pay attention to reflect the differences between different regions. China's rich nation al cultural resources provide a lot of reference value for China's design field. Therefore, this research study of Ch inese traditional patterns, combined with the enterprise b rand logo to analyze the influence of Chinese traditional culture for the brand logo, trying to find out traditional patterns and the cultural generality and traditional patter ns between brand logo application method and the rule in the brand identity, for the performance of the brand identi ty design method provides the possibility of development. The research method uses the theoretical books and liter ature research to conduct the following research and anal ysis on the modeling elements in the brand logo design: First, the types of Chinese traditional patterns provide th e possibility of creating the graphics of the brand logo of tea enterprises. Secondly, the image expression and chan ge of the brand logo of tea enterprises come from the infl uence of the organizational form of the grain. Thirdly, inf luenced by the traditional Chinese view of five colors, the brand logo color of tea enterprises has obvious national tendency. Finally, Chinese traditional pattern and brand l ogo have cultural similarities, through the rich symbolic meaning of pattern can accurately express the cultural co nnotation of enterprise brand.