The purpose of this study is to analyze the fashion lifest yle of consumers in their 20s and 30s in China, and to anal yze the difference in perception of fashion lifestyle groups about genderless fashion awareness and purchase intentio n according to fashion lifestyle types, and Hallyu culture (interest in popular culture, Korean, and Korean travel). R esearch method of this study, an online survey was condu cted for male and female consumers in their 20s and 30s in Shanghai, China, and and factor analysis, reliability veri fication, cluster analysis, One-way ANOVA and t-verifica tion were performed using SPSS 21.0. First, the fashion lif estyle of consumers in their 20s and 30s in China was cat egorized into four groups: rational fashion pursuit group, reasonable fashion pursuit group, fashion indifference grou p, and fashion interest pursuit group. Second, the differenc e in genderless awareness, purchase intention, and percept ion of Hallyu culture by group was high in both the ration al fashion pursuit group and the fashion interest pursuit g roup, while the the fashion indifference group and reasona ble fashion pursuit group was low. Third, it was found that people with purchase experience had a higher level of purchase intention than those without it. The results of thi s study can provide Korean genderless fashion brands and designers with basic data for establishing marketing strat egies aimed at the Chinese market.