There is a need for discussing the issue of standardizing mobile advertising in order to make more stable development for gradually growing domestic mobile advertising market and to hold a dominant position among global companies. Specifically, as a basis, standardizing mobile advertising should start by progressing standardizing mobile advertising related terminology differentiating from characteristics of traditional internet banner-advertisement. If the standardizing is progressed and commercialized, it would increase the handiness and reliability of advertising dealings and based on this, it is expected to give a positive influence on business vitalization. Hence, this study wanted to suggest a proposal of mobile advertising-terminology-standardization that could be used in domestic industry based on a global standard guideline of MMA/IAB along with a comprehension of current state of mobile advertising terminology use. The result of this study is expected to provide a direction for the mobile advertising-terminology-standardization which can be used in domestic industry and an establishment of new terminology only for mobile advertising.