COVID-19 is spreading around the world, so many changes have occurred in daily life, and all areas are experiencing difficulties. In particular, as the COVID-19 situation is expected to be prolonged, schools are setting up high-quality online education as a task to focus on in the future and pushing for various tasks to realize it. In fact, students' satisfaction is falling due to limitations in online education. Therefore, it is necessary to measure the quality of educational services that students feel in online education. The purpose of this study is to identify the determinants of the quality of online education services perceived by ordinary students in China and analyze what factors students think are important or satisfied with them. Since COVID-19 forced all students to take classes online, it was not specified, so an online survey was conducted on the importance and satisfaction of each question for general students. A total of 230 surveys were distributed from February 1 to February 15, 2021 (for two weeks), and a total of 227 copies were analyzed after removing uncertain responses among the collected surveys. The collected data were analyzed through frequency analysis and factor analysis using SPSS23.0, and the IPA technique was analyzed through IPA technique to derive results, and the evaluation attribute results can be visually derived on the matrix drawing and used efficiently by marketing practitioners. The results are as follows. Quadrant I is a status quo area, and quadrant II is an over-effort-oriented area, and quadrant III is an inferior advantage area, and quadrant IV includes certainty, reliability, and reactivity as an intensive management-oriented area. According to these results, professors (teachers) need to conduct lectures in a variety of ways, and to achieve student satisfaction by performing well in order to improve student satisfaction, professors (teachers) need to manage their learning progress well. It presents the implications of such things to the professor (teacher).