This paper aims to examine the characteristics, financial resources, performance methods, and obstacles of businesses for international cultural exchange projects. Using the first international cultural exchange survey data, we tried to see how each project entity, worker size, project cost, number of departments in charge of work, and number of professionals correlate with the international cultural exchange policy system. Most businesses have structured international cultural exchange projects as part of additional projects, lacking the departments and professioinals on this international cultural exchanges. Second, the lack of necessary budget was the most common obstacle to the implementation of international cultural exchange projects, and it was found to be a lack of networks with foreign organizations and artists, and a lack of professional manpower. Third, looking at the evaluation of policy support methods and systems, there is currently a lack of institutional functions that act as a control tower and a lack of manpower in the area of international cultural exchange. There are many studies on social needs and aspects of individual programs in the field of international cultural exchange, but it was rare to analyze the overall structure in various ways and identify policy factors for actual businesses. Therefore, this study has important implications in that it examined the direction of effective policies and cultural topography for businesses with experience in carrying out projects.