The purpose of this study was to investigate the relationship among brand evidence on brand trust, switching barrier and brand loyalty of sport center The subjects of this study were twenty sport center customer and 600 customers was collected and 580 of them were chosen as for final data analysis. Based on this, frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, structural equation model with SPSS Ver. 24.0 and AMOS 24.0. The result of the study were as follows. First, brand evidence had a significant effect on brand trust. Second, brand trust had a significant effect on switching cost, attractiveness alternatives. Third, switching cost, attractiveness alternatives had a significant effect on brand loyalty. The results of this study show that it is necessary to establish a high level of brand evidence and a corresponding high level of brand trust and switching barrier.