With the development of the e-commerce more and more customers use the internet shopping mall. In fact not only the Korean but also the Foreigners gradually start to use the internet shopping mall in Korea. However, there are the differences of language, lifestyle, habits, culture in Korea and china, and to use the Internet shopping mall and other effects can be domestic. The purpose of this study is to find out the impact on the purchase intention of Chinese customer by service quality of internet shopping mall in Korea. This article induced service quality standard of internet shopping mall in the five aspects such as tangibility, reliability, responsiveness, assurance and empathy by using measuring items of PZB’s SERVQUAL revealed in prior studies. And the factors which are considered important by the customers such as security, convenience, entertainment has been added to this study. In the result of this study, service quality of internet shopping mall in Korea affects the satisfaction of Chinese customer, and the satisfaction affects on the purchase intention. According to the result of regression analysis, tangibility, reliability, responsiveness, empathy and convenience affect the satisfaction of the customer. Assurance, security and entertainment for the Chinese customer satisfaction was not affected. It is different from the prior studies that empathy is the most important factor among those factors. This is raised when shopping on the Internet, habits and cultural differences between Korea and China are thought to be originated from. In addition, customer satisfaction and repurchase a significant influence on the empirical analysis that has been verified through. In this study, local shopping malls to take advantage of the Chinese customer were provided with good guidance.