Purpose This study aims to identify the intellectual structures, current hotspots and research directions on rural tourism experience (RTE)–related fields from 1996 to 2021. Design/methodology/approach The authors collected 589 journal articles and reviews from the Web of Science Core Collection and Scopus database and analyzed them through VOSviewer and CiteSpace. Findings The results indicate a trend of gradual increase in RTE research, covering three main research themes. The most productive countries and institutions with RTE-related publications are mostly members of the European Union. However, the Asia-Pacific region is growing in RTE research and establishing influence. The author collaboration network and influential journals show the importance of the Malaysian authors and top travel journals. The discipline structure, critical articles and high-frequency keywords reflect the research hotspots and trends of RTE. Originality/value This study systematically reviews the RTE-related publications over the past 26 years. Accordingly, it can assist scholars gain a more comprehensive understanding of RTE research and acquire future research directions.
乡村旅游体验研究:文献计量可视化回顾(1996-2021) 目的 本研究的目的是确定 1996 年至 2021 年乡村旅游体验(RTE)相关领域的知识结构、当前热点和研究方向。 设计/方法/途径 从 Web of Science (WOS) 核心合集和 Scopus 数据库中收集了总共 589 篇期刊文章和评论, 并通过 VOSviewer 和 CiteSpace 进行了分析。 调查结果 结果显示 RTE 研究呈现逐渐增加的趋势, 涵盖三个主要研究主题。 RTE相关出版物最具生产力的国家和机构大多来自欧盟国家。然而, 亚太地区的 RTE 研究正在不断增长, 并建立了影响力。作者合作网络和有影响力的期刊显示了马来西亚作者和顶级旅游期刊的重要性。学科结构、重要文章和高频关键词都反映了RTE的研究热点和趋势。 原创性/价值 本文系统回顾了过去 26 年来与 RTE 相关的出版物。从而有助于学者们对RTE研究有更全面的了解, 并获得未来的研究方向。