Developing Marketplace as a Promotion Media in the middle of Covid-19 Pandemic for Lawang and Singosari sub-district SMEs Product
- Resource Type
- Conference
- Authors
- Sujito; Akbar, Muhammad Iqbal; Abdurrohman; Putra, Bayu Arivia; Syah, Abdullah Iskandar; Baskoro, Angger
- Source
- 2021 7th International Conference on Electrical, Electronics and Information Engineering (ICEEIE) Electrical, Electronics and Information Engineering (ICEEIE), 2021 7th International Conference on. :1-5 Oct, 2021
- Subject
- Communication, Networking and Broadcast Technologies
Computing and Processing
Power, Energy and Industry Applications
Robotics and Control Systems
Signal Processing and Analysis
Knowledge engineering
COVID-19
Pandemics
Social networking (online)
User centered design
Wheels
Human factors
Marketplace
UCD
- Language
SMEs has a significant contribution to the wheels of the country’s economy. SMEs could absorb labour and could generate foreign exchange, and move the economic system. Omah Produk UMKM is one of the SMEs in North Malang. Omah Produk UMKM is a combination of SMEs in Lawang and Singosari sub-districts. During the COVID-19 pandemic, society hampered buying and selling process due to the implementation of social distancing. The main obstacle faced by Omah Produk UMKM during the COVID-19 pandemic is the difficulty of promoting the products produced due to a lack of skills and knowledge about alternative media such a website-based marketing media. The purpose of this research is to develop a website-based Marketplace as a marketing media. To adjust the needs of Omah Produk UMKM, the method used is UCD (User-Centered Design). The marketplace website helps the Omah Produk UMKM sell their product and adds knowledge into Omah Produk UMKM members about how to use the marketplace as a marketing media and expand their customers through the internet.