Mobile Platforms: A New Frontier for Market Research
- Resource Type
- Conference
- Authors
- Attarwala, Abbas; Das, Abhishek; Wilson, DAndre
- Source
- 2012 IEEE First International Conference on Mobile Services Mobile Services (MS), 2012 IEEE First International Conference on. :115-116 Jun, 2012
- Subject
- Computing and Processing
Communication, Networking and Broadcast Technologies
Components, Circuits, Devices and Systems
Mobile communication
Data visualization
Market research
Educational institutions
Google
Engines
map reduce
market research
Google App Engine
market research incentive
cloud computing
- Language
- ISSN
- 2329-6429
2329-6453
This research paper reports the status of an Android-based mobile application 'Quiz Market' that allows market researchers an easy and efficient way to distribute surveys, collect trends in market data and provide information on what motivates consumers to answer surveys. The goal of our research is to leverage the increasing popularity of smart phones and present a mobile application (Quiz Market) that can collect market research data from users right on their phone. Users are surveyed based on location and topic interests, questions appear directly to the user and they are given rewards or points/coupons as soon as the question is answere