The Impact of the Message Framing and Location of Short Video Cover Titles on Users the Case of Health Short Videos on Physical Activities
- Resource Type
- Conference
- Authors
- Zhou, Chengxi; Tian, Huiyi
- Source
- 2023 ACM/IEEE Joint Conference on Digital Libraries (JCDL) JCDL Digital Libraries (JCDL), 2023 ACM/IEEE Joint Conference on. :263-264 Jun, 2023
- Subject
- Computing and Processing
Buildings
Libraries
Short video cover
Title
Location
Message framing
Vertical metaphor
- Language
- ISSN
- 2575-8152
This study looked at how user preference is influenced by the message framing and the location of short video cover titles, using health short videos on physical activities as an example. When different cover title locations (above/below the cover) and message framing (gain/loss frame) were utilized, subjects' selection and reaction time were recorded. The study's conclusions demonstrate that users' processing fluency might be increased by putting titles below the cover or building them with a gain frame.