What are Data Insights to Professional Visualization Users?
- Resource Type
- Conference
- Authors
- Law, Po-Ming; Endert, Alex; Stasko, John
- Source
- 2020 IEEE Visualization Conference (VIS) VIS Visualization Conference (VIS), 2020 IEEE. :181-185 Oct, 2020
- Subject
- Computing and Processing
Conferences
Data visualization
Tools
Interviews
Human-centered computing
Visualization
Visualization theory
concepts and paradigms
- Language
While many visualization researchers have attempted to define data insights, little is known about how visualization users perceive them. We interviewed 23 professional users of end-user visualization platforms (e.g., Tableau and Power BI) about their experiences with data insights. We report on seven characteristics of data insights based on interviewees’ descriptions. Grounded in these characteristics, we propose practical implications for creating tools that aim to automatically communicate data insights to users.