Simulating and optimizing a core business process in a sales company
- Resource Type
- Conference
- Authors
- Nincevic, Ivana; Jadric, Mario; Garaca, Zeljko
- Source
- The 33rd International Convention MIPRO MIPRO, 2010 Proceedings of the 33rd International Convention. :776-780 May, 2010
- Subject
- Computing and Processing
Communication, Networking and Broadcast Technologies
Marketing and sales
Companies
Analytical models
Discrete event simulation
Design optimization
Throughput
Environmental economics
Telephony
Costs
Information analysis
- Language
The aim of this research is to design a better and more efficient process of sale and delivery of a specific product in a sales company in Split, Croatia. For this purpose, a model based on the current performance of this core process (AS-IS model), will be shown. The goal is to establish such a business process where there would be no queuing and where the resources are used efficiently. Eliminating these problems would then reduce operational costs. The optimization and simulation of the process seeked to find an optimal (TO-BE) solution. The processes are modeled in ARIS Business Arhitect 7.0 while optimization is done with OptQuest from simulation tool Arena 7.0.