This paper presents an innovative approach to personalize on-line content to the needs of individual learners. We use a regular educational environment, the blackboard learning management system, with a new approach: we add adaptivity and personalization to it by means of authoring the goal-oriented material in an adaptive hypermedia authoring system, MOT, and delivering it in blackboard via a conversion to the SCORM specification. This represents the first attempt to connect adaptive hypermedia and learning management systems.