The total cost of ownership of electric vehicles depends on both the behavior and economic context of the driver as well as the level of government support offered for electrified vehicles. In this work, we study both of these effects as they shift private vehicle costs and emissions benefits, focused on a case study of the faculty and staff commuters to the Cité Scientifique campus of the University of Lille. The modeling approach considers the net costs and emissions from switching each driver from an internal combustion engine vehicle to three electrified options: a hybrid electric, a plug-in hybrid, and a pure battery electric. Increasing government support or technology-induced cost declines of electric vehicles both improve the economics of electrified options and shift more drivers towards battery electrics as the preferred alternative to thermal vehicles.