Analysis of Customers' Emotional Preferences Using Kansei Engineering and AHP
- Resource Type
- Conference
- Authors
- Hadiana, Ana; Abdurrohman
- Source
- 2018 4th International Conference on Science and Technology (ICST) Science and Technology (ICST), 2018 4th International Conference on. :1-5 Aug, 2018
- Subject
- Communication, Networking and Broadcast Technologies
Components, Circuits, Devices and Systems
Computing and Processing
Fields, Waves and Electromagnetics
Geoscience
Photonics and Electrooptics
Power, Energy and Industry Applications
Robotics and Control Systems
Signal Processing and Analysis
Transportation
User interfaces
Psychology
Image color analysis
Prototypes
Software
Analytic hierarchy process
Semantics
helpdesk
kanseiengineering
kansei words
emotional factors
analytic hierarchy process
- Language
Helpdesk application plays an important role to support business process in an enterprise such as PT. INTI Indonesia. Helpdesk has a function in providing better customers' service in order to help customers get solutions about products they used. This research attempted to develop PT. INTI's helpdesk application based on customers' emotional preferences using Kansei Engineering and Analytic Hierarchy Process (AHP). Kansei Engineering was used in this research to analyze helpdesk application's emotional factors shown by Kansei Words, and gave a recommendation of helpdesk application for PT. INTI. AHP was applied to product analysis to reinforce the kansei analysis. This research observed four main customers' emotional factors selected from twenty Kansei Words, and recommends a conceptual design elements for designing a new helpdesk application based on customers' emotional factor of ‘artistic’.