Abstract Objective: To estimate the proportion of influenza vaccines administered in non‐medical settings in Australia in 2019 and identify factors associated with vaccination site. Methods: We surveyed 1,444 Australian adults online in October 2019. To identify factors associated with vaccination site, we used Pearson's chi‐square test. We used thematic analysis to describe responses to the question, ‘Please explain why you chose to get vaccinated there’. Results: Most participants (73%) received the influenza vaccine in a medical setting, while 13% received it at a pharmacy and 14% at their workplace. Being vaccinated in pharmacy was associated with being under 65 years of age (p