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요약정보
吕梁城市品牌建设刍议 / Research on Lyuliang's City Brand Building
Resource Type
Academic Journal
Authors
贾娜
;
张婧
;
JIA Na
;
ZHANG Jing
Source
吕梁学院学报 / Journal of Luliang Higher College
. 13(2):73-77
Subject
"于公故里"
城市品牌
SWOT
Language
Chinese
ISSN
2095-185X
Online Access
Find it @ DONGA
초록
要在城市品牌建设方面取得成功,首先须把握品牌发展环境.本文运用SWOT分析框架,分析了吕梁城市品牌发展的内外部环境,为城市品牌的定位以及相关战略的拟定和实施奠定基础.研究结果表明,吕梁城市品牌的发展机遇和挑战并存.当前"于公故里"城市品牌拥有独特的政策优势,相关文化旅游产业有较大的发展空间,当地相关企业及组织前期积累的经验、国内外城市品牌的建设经验等为吕梁城市品牌的发展提供了发展机遇.与此同时,由于城市品牌定位不明确、建设缺乏研究与指导,相关组织资金来源单一,所提供产品、服务单一,品牌建设缺乏居民参与,使品牌发展存在一定的阻力.因此,在未来城市品牌的建设过程中,须明晰品牌建设流程,明确品牌定位及发展愿景,提升居民参与力度,制定合理的策略推进城市品牌建设.
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