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요약정보
主流媒体战疫微纪录片中国形象塑造与价值构建
Resource Type
Academic Journal
Authors
何瑶
;
刘心睿
;
何春耕
Source
科技传播 / PUBLIC COMMUNICATION OF SCIENCE & TECHNOLOGY
. 14(19):48-52
Subject
主流媒体
战疫微纪录片
中国形象
呈现维度
价值构建
Language
Chinese
ISSN
1674-6708
Online Access
Find it @ DONGA
초록
主流媒体创作的战疫微纪录片的中国形象塑造与价值构建独具特色.首先,提升了我国纪录片创作的地位与影响,在一定程度上打破了西方发达国家长期以来在舆论场占据主导地位,以他者话语让舆论传播结构失衡的状态.其次,从政治、经济等硬实力因素与文化、舆论等软实力因素的不同角度成功塑造了战疫中真实生动、丰富多样的中国形象.再次,用社会主义核心价值观引领中国形象塑造方向,以表现民族精神与大众情感诉求充实了中国形象内涵,以坚持"生命至上""人民至上"理念提升中国形象价值等叙事策略,充分体现了主流媒体战疫微纪录片中国形象塑造的价值构建意义和创新特征.
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