We measure the tunneling rates and coupling coefficients for local Andreev, non-local Andreev and elastic cotunneling processes. The non-local Andreev process, giving rise to Cooper pair splitting, exhibits the same coupling coefficient as the elastic co-tunneling whereas the local Andreev process is more than two orders of magnitude stronger than the corresponding non-local one. Theory estimates describe the findings and explain the large difference in the non-local and local coupling arising from competition between electron diffusion in the superconductor and tunnel junction transparency.