The study of Factors Affecting Consumer Preferences of Shopping at Organized Retail Stores in Delhi NCR
- Resource Type
- Authors
- Preeti Preeti; Nausherwan Raunaque; Shahid Jibran
- Source
- International Journal of Advanced engineering, Management and Science. 3:271-276
- Subject
- Service (business)
media_common.quotation_subject
Advertising
Purchasing
Business environment
ComputingMilieux_GENERAL
Retail industry
Perception
ComputerApplications_GENERAL
Ease of Access
Business
Marketing
Consumer behaviour
Retail sector
media_common
- Language
- ISSN
- 2454-1311
The organized retail sector has experienced profound shift in the last decade due to change in the social, cultural & business environment. The primary focus of this research paper is consumer behavior & their shift towards organized retail shopping from traditional unorganized retail shopping taking into consideration of their purchasing pattern as well as shift in their perception which changes during their course of organized retail shopping experience. And also to check the hypothesis that the consumers prefer organized retail because of heavy discounts, ease of access and service delivery.This paper also highlights the challenges faced by retail industry.