The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis
- Resource Type
- Source
- Journal of Interactive Marketing. 22:19-39
- Subject
Marketing Technology readiness business.industry media_common.quotation_subject Two stages Test (assessment) Risk perception Consumer survey Optimism Key (cryptography) The Internet Business and International Management business Psychology media_common - Language
- ISSN
- 1520-6653
1094-9968