The offer of the chosen travel agent
- Resource Type
- Authors
- Bukovská, Michaela
- Source
- Subject
- Cestovní agentura
Offer
Tourism
Služby
Services
Travel agent
Cestovní ruch
Nabídka
- Language
- Czech
The aim of this bachelor´s thesis is to sum up the offer of a chosen travel agent Zajezdy.cz, a. s. The offer is divided by various aspects and includes a characteristic of own products of the travel agent which are used as the main competitive advantages. Another part is devoted to comparison with other travel agents and their advantages and a description of a website as the most important marketing instrument. Finally, the offer of the travel agent is evaluated by using the SWOT analysis.