A framework for partner engagement: Episodes in the life of interorganizational partnerships
- Resource Type
- Authors
- Shiri D. Vivek; Vivek Dalela; Muhammad S Ahmed
- Source
- Journal of Marketing Theory and Practice. 30:476-493
- Subject
- Marketing
InformationSystems_GENERAL
business.industry
Sociology
Public relations
business
Construct (philosophy)
- Language
- ISSN
- 1944-7175
1069-6679
Scholars have widely studied engagement in consumer contexts, but research attention on engagement in interorganizational partnerships is lacking. The authors introduce the construct of partner eng...