The relevance of the study is due to the importance of creating conditions for the growth of productivity at enterprises in the modern economy. The key problem is the contradiction between the goal-setting system used in enterprises and the interests of specific performers, which leads to conscious and subconscious blocking of achieving the goals of the enterprise. The purpose of the article is to create a toolbox for increasing the productivity of an industrial enterprise on the basis of resolving contradictions between managers at various levels and performers directly doing their job. The following theories were considered as a leading approach: the theory of solving inventive problems, diversionary analysis, management theory, personnel management theory, including the concept of key performance indicators. The factors that reduce the effectiveness of the system for determining key performance criteria for the growth of labor productivity have been reviewed in the research. The contradictions between the goals of various levels of enterprise management and individual subjects and objects of management have been identified; the requirements for a system of key performance indicators have been substantiated. The latent defects inherent in the design of the goal-setting system, which sharply reduce the level of confidence of performers in the system of target performance indicators, have been described. The measures to overcome the contradictions between the goals of different levels of management have been justified.