Breastfeeding is an intensely personal experience but has become a major political issue. We found mothers at this highly emotive and vulnerable time subject to strong opinions, both Professional and personal that stigmatized adjuncts to breastfeeding. If medically indicated, nipple shields can be a powerful tool, to sustain breastfeeding. As healthcare professionals, we should strive to empower mothers to overcome the challenges of breastfeeding, and provide mothers with all the support they need to optimise care.