Effects of efficacy inserts on maladaptive and adaptive responses to pictorial and text-only tobacco health warnings
- Resource Type
- Authors
- Maynard, Olivia; Munafo, Marcus; Hall, Marissa; Ferguson, Stuart
- Source
- Subject
- Health warnings
TARG
Tobacco and Alcohol Research Group
@BristolTARG
Experimental Psychology
University of Bristol
- Language
The aim of this study is to investigate the impact of tobacco 'inserts' which provide smokers with information about how and why to quit (i.e. efficacy information) on responses to high (pictorial) and low (text-only) threat tobacco health warnings. In this online experiment, 500 smokers will be randomised to view either efficacy inserts or control inserts prior to viewing either pictorial or text-only health warnings. Participants will rate the health warnings on a range of measures and our primary outcome measure is perceived effectiveness of the health warnings. We hypothesise that the positive impacts of pictorial warnings (i.e. perceived effectiveness) will be stronger among those exposed to efficacy inserts compared to those exposed to control inserts.