Using the case of Tenganan Pegringsingan village, this paper attempts to advocate that aside from its positive impacts, creative tourism has a possibility to damage a living culture and its heritage if improperly managed. The commodification of tangible and intangible heritage as tourism products is the earliest damage that could be noticed. Therefore, in order to mitigate a greater loss of original values and heritage in tourism destinations, there is a need for a more holistic understanding of creative tourism in heritage sites through the discussion of both its positive and negative impacts.