Objective : Goal of this study was to identify preference of tagging and the use of folders during Personal Information Management using the example of the PIM-Tool Evernote. This study also identifies motivations and demotivations which are leading to the choice of Tagging or Folders. Methods : This study was conducted using a combination of the scientifc methods content analysis, discourse analysis and social media monitoring. Import.io was used to extract the data from Evernotes user forums and MAXQDA to apply coding. Results : There was no significant leaning, neither towards tagging nor towards the use of folders. Instead there was a tendency to use both of these strategies in combination. There were lots of different motivations and demotivation, some of them are typicial for the particular strategie and some of them are influenced by the PIM-Tool. Conclusion : The results of the study indicate that the choice of the PIM-strategy is, apart from other factors, strongly affected by the PIM-Tool, in this case Evernote.