Impact of Arousing Commercials On Perceptions of TV News.
- Resource Type
- Article
- Authors
- Finn, Seth; Hickson, Terry M.
- Source
- Journalism Quarterly; Summer86, Vol. 63 Issue 2, p369-371, 3p
- Subject
- TELEVISION advertising
TELEVISION broadcasting
TELEVISION programs
- Language
- ISSN
- 01963031
Investigates the impact of arousing commercials on perceptions of television news coverage in the U.S. Rating of the program segment with commercials significantly more favorable related to the entertainment aspects of the broadcast; Assessment of the multitude of elements that compromise a contemporary television news program; Factors underlying levels of effected arousal as specific types of content.