Selling Football. (cover story)
- Resource Type
- Article
- Authors
- Verma, Mukul; Antrobus, Michael
- Source
- Greater Baton Rouge Business Report; 09/01/98, Vol. 17 Issue 1, p28, 4p
- Subject
- CORPORATE sponsorship
- Language
- ISSN
- 07474652
Reports that Bank One, one of the largest financial banks in Louisiana, has signed an exclusive agreement with the Louisiana State University's athletic department to sponsor the department. Terms of this agreement between Bank One and department; Benefits of agreement to the athletic department; Reference to the change in marketing college athletics in the United States; Details on the sponsorship deal.