Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality.
- Resource Type
- Article
- Authors
- Smith, Katherine Taken
- Source
- Journal of Strategic Marketing; Feb2019, Vol. 27 Issue 1, p67-80, 14p, 6 Charts
- Subject
- INNOVATIONS in business
BUSINESS planning
SMALL business
DIGITAL communications
MARKETPLACE of ideas theory (Communication)
- Language
- ISSN
- 0965254X
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