How to question.
- Resource Type
- Article
- Authors
- Dodd, Jonathan
- Source
- New Zealand Management; Jun2007, Vol. 54 Issue 5, p56-57, 2p
- Subject
- MARKETING research
INDUSTRIAL research
BUSINESS enterprises
QUARTERLY reports
CORPORATION reports
- Language
The article offers guide questions to help companies determine the significance and the viability of the market research they are relying upon. It emphasizes the importance for companies to ask for more than figures from market researchers. Companies should also ask for distilled data instead of waiting for quarterly reports. It warns against researchers who are relying on overly-simplistic questions.