Analysis of Social Media Usage and Relationship to Profit Margin among Insurance Companies.
- Resource Type
- Article
- Authors
- Smith, Katherine Taken; Smith, L. Murphy
- Source
- Services Marketing Quarterly; Jan-Jun2021, Vol. 42 Issue 1/2, p108-123, 16p
- Subject
- INSURANCE companies
SOCIAL media
PROFIT margins
RELATIONSHIP marketing
HEALTH insurance
CASUALTY insurance
FINANCIAL planning
LIFE insurance
- Language
- ISSN
- 15332969
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