Part D: Consumer Behavior: Consumer Persuasion: The Role of Facial Expression in Emotion Regulation for Resistance to Persuasion: Web-Based Facial Coding Field Experiments.
- Resource Type
- Abstract
- Authors
- Lewinski, Peter; Fransen, Marieke L.; Tan, Ed S.
- Source
- AMA Summer Academic Conference Proceedings; 2015, Vol. 26, pD-40-D-41, 2p
- Subject
- FACIAL expression
ADVERTISING
- Language
An abstract of the article "The Role of Facial Expression in Emotion Regulation for Resistance to Persuasion: Web-Based Facial Coding Field Experiments" by Peter Lewinski and colleagues is presented.