The 'Response-to-Failure' Scale: Predicting Behavior Following Initial Self-Control Failure.
- Resource Type
- Article
- Authors
- Zemack-Rugar, Yael; Corus, Canan; Brinberg, David
- Source
- Journal of Marketing Research (JMR); Dec2012, Vol. 49 Issue 6, p996-1014, 19p, 8 Charts, 1 Graph
- Subject
- SELF-control
FAILURE (Psychology)
FOOD habits & psychology
CONSUMPTION (Economics) & psychology
SCALING (Social sciences)
CONSUMER research
- Language
- ISSN
- 00222437
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