USER ACCEPTANCE OF VIRTUAL COMMERCE ON METAVERSE: INSIGHTS FROM INNOVATION DIFFUSION THEORY (IDT) AND TECHNOLOGY ACCEPTANCE MODEL (TAM).
- Resource Type
- Article
- Authors
- CEYHAN GÜNAY, Ayben; TORAMAN, Yavuz
- Source
- Akademik Hassasiyetler; nis2024, Vol. 11 Issue 24, p23-42, 20p
- Subject
- SHARED virtual environments
TECHNOLOGY Acceptance Model
DIFFUSION of innovations theory
CONSUMER behavior
INTERNET marketing
- Language
- ISSN
- 21485933
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