Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging.
- Resource Type
- Article
- Authors
- Salnikova, Ekaterina; Strizhakova, Yuliya; Coulter, Robin A.
- Source
- Journal of Marketing Research (JMR); Oct2022, Vol. 59 Issue 5, p983-1001, 19p, 2 Color Photographs, 1 Diagram, 6 Charts, 1 Graph
- Subject
- CUSTOMER relations
SUSTAINABILITY
REGIONAL identity (Psychology)
BRANDING (Marketing)
SOCIAL perception
REGULATORY focus theory
WEBSITES
BRAND name products
- Language
- ISSN
- 00222437
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