SMALL LOCAL BANKS IN SOCIAL MEDIA: CONVERTING SOCIAL RESPONSIBILITY INTO CONSUMER ATTENTION AND ECONOMIC OUTCOMES.
- Resource Type
- Article
- Authors
- KOZŁOWSKI, Łukasz; KUCHCIAK, Iwa
- Source
- Journal of Business Economics & Management; 2021, Vol. 22 Issue 4, p958-987, 30p
- Subject
- SOCIAL media
COMMUNITY banks
SOCIAL responsibility
KEY performance indicators (Management)
SOCIAL responsibility of business
- Language
- ISSN
- 16111699
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