Swiss miss.
- Resource Type
- Article
- Authors
- Kowalsky, Marc
- Source
- Fortune International (Europe); 5/12/2003, Vol. 147 Issue 9, p17-17, 1p, 1 Color Photograph
- Subject
- CHIEF executive officers
AIRLINE industry
BANKRUPTCY
AIR travel
- Language
- ISSN
- 07385587
Examines the European airline industry and more specifically Swiss Internation Air Lines. Swiss as the successor to Swissair, which went bankrupt in October 2001; Mission of new CEO André Dosé to build Swiss into a premium brand; What went wrong.