New Channels Present New CRM Challenge.
- Resource Type
- Article
- Authors
- Dubois, Leonard
- Source
- American Banker; 2/7/2001, Vol. 166 Issue 26, p10, 1/6p
- Subject
- CUSTOMER relationship management
CONSUMER information services
DATABASE management
INVESTMENT advisors
- Language
- ISSN
- 00027561
Reports on challenges in customer relationship management process with the availability of several technologies and channels for customer information collection in the U.S. Sources of collection of customer information; Problems in the collected data; Need for a customer data management solution; Investment advice given on the basis of customer financial information; Identification of needs of customers.