Marketing to children: a planning framework.
- Resource Type
- Article
- Authors
- Sharma, Ruppal Walia; Dasgupta, Pinaki
- Source
- Young Consumers; 2009, Vol. 10 Issue 3, p180-187, 8p
- Subject
- ADVERTISING & children
MARKETING strategy
DECISION making
PPP (Computer network protocol)
PLANNING
TARGET marketing
SALES promotion
- Language
- ISSN
- 17473616
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