EVALUATING THE PROFILE-DISTANCE APPROACH TO MEDIA SELECTION.
- Resource Type
- Article
- Authors
- Cannon, Hugh M.
- Source
- Journal of Advertising; 1985, Vol. 14 Issue 1, p4-9, 6p
- Subject
- NONBOOK materials selection
TARGET marketing
DATABASES
ADVERTISING media planning
MARKETING
SURVEYS
MATHEMATICAL models
STATISTICAL correlation
GENERALIZABILITY theory
METHODOLOGY
- Language
- ISSN
- 00913367
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