A team of three undergraduate marketing students conceptualized, planned, and produced a 60-second promotional video for Virginia Commonwealth University's (VCU) Department of Marketing. The student team received the opportunity to work hand-in-hand with the university's in-house advertising agency on this project by winning a pitch competition that was open to all undergraduate marketing students. This experiential learning project originated from the following: 1) demand from students to participate in more real-world projects, 2) a need to better promote the Department of Marketing, and 3) an opportunity to align with the VCU School of Business' new strategic plan. [ABSTRACT FROM AUTHOR]