Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement.
- Resource Type
- Article
- Source
Journal of Global Scholars of Marketing Science . Mar2020, Vol. 30 Issue 2, p188-209. 22p.- Subject
- *
CORPORATE image
*BRAND image
*SPORTS sponsorship
*PURCHASING SPORTS participation - Language
- ISSN
- 2163-9159